SLEEPING WITH THE ENEMY

Today started with a shock. Debra Lynn Dadd sent an email to her mailing list that opened with this:
"For the next few weeks I'm going to be on a 10-city media tour. Proctor & Gamble is sending me out as their spokesperson to explain the environmental benefits of their new concentrated detergents, and I get to promote my new Really Green book, too."

Spokesperson for Proctor & Gamble? I thought there might be some other company with a similar sounding name, but no, she means THE Proctor & Gamble, the quintessential transnational consumer-products company that has a presence in almost every American and European home. That Proctor & Gamble. I'm stunned. I'm speechless. I can't believe she's serious. But I looked at Fox Morning News in Kansas City and sure enough, there she is, touting her book and a new P&G laundry soap.

Now, I suppose one way to look at this is that perhaps P&G is trying to make things more right. Maybe they're attempting to move in the right direction. I'm not buying it.

P&G is one of many companies that complies with the seventh amendment of the European Union's Cosmetic Directive which came into force in March 2005. This directive requires that all "products intended to be placed in contact with the various external parts of the human body" would henceforth be subject to scientific review. The seventh amendment mandates that chemicals determined to be carcinogens, mutagens, or reproductive toxins -- known collectively as CMRs -- be removed from cosmetics sold in Europe.

That's right, CMRs are prohibited from cosmetics that are sold in Europe. P&G still uses CMRs in products sold in the US. That tells me something very important. This new laundry soap is not enough.

It also tells me that I cannot support Debra Lynn Dadd. I assumed she was serious about helping us get out of the chemical soup. Nope. Not this way.

If you want to see the incredibly long list of brands owned by P&G, go here. It's staggering. I thought they owned L'Oreal, but it turns out Nestlé owns most of L'Oreal.